Discussion of the potential benefits and harms of artificial intelligence (AI) is everywhere currently following the ‘AI Safety Summit’ hosted by the UK government. But what of the human side of the relationship? How might this be affected as the power and reach of AI develops? Drawing on my research and consultancy experience, I offer some brief thoughts on how our thinking about AI might be lost and gained in future. Is AI awful? In the episode of the Netflix series Black Mirror called ‘ Joan is Awful ’ the main character Joan (played by Annie Murphy) discovers that a global streaming platform has launched a TV drama adaptation of her life - in which she is portrayed by Hollywood A-lister Salma Hayek. Joan discovers that she has signed away the rights to her identity by ticking the T&Cs box which ‘nobody reads’ and can therefore do nothing about it. She teams up with the real Salma ‘f***ing’ Hayek who, we learn, has also lost the rights to her actor identity and t...
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